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Authenticity: How economics, evolution and technology drive us to deceive – and how we can fight back


A book for our times, The Authenticity Playbook offers insights and tactics for the pursuit of authenticity in our everyday lives.

We are increasingly searching for authenticity in a world that seems ever more inauthentic.

We live in an age where the pursuit of authenticity – be it living our ‘best life’ or eating artisan-produced food – matters more and more to us, but whe