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Author Bruce Mau
Bruce Mau describes his studio as a multi-disciplinary think tank where designers, artists and architects, curators, filmmakers and writers collaborate ... In interviews and in his own writings, Mau rarely alludes overtly to nuts-and-bolts design issues such as typography, page design, color, and proportion. Instead, his work critically engages what he calls the global image economy: a new world order characterized by the impact of sophisticated reproduction technology, the proliferation of logos and printed advertisements, digitally manipulated imagery, celebrity culture, and electronic commerce, among other late-twentieth-century phenomena.This book begins with a one-page text titled Styling Life: Declaration, which succinctly defines the firm's approach and includes the statement, Here we accept the accidents, the encounters, the interruptions and the failures of design practice along with its successes and elations.