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Black and White Thinking: How to outsmart the brain, celebrate nuance, and learn to think in technicolour


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'Essential insights into the character of human choice and decision-making.' Robert Cialdini, author of Influence and Pre-suasion

'Fascinating, important, and entirely convincing.' Philip Pullman

It is human instinct to sort and categorize. We are hardwired to discriminate and frame everything around us in binary black and white. It's how our brains work. Migr