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Black and White Thinking: How to outsmart the brain, celebrate nuance, and learn to think in technicolour

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'Essential insights into the character of human choice and decision-making.' Robert Cialdini, author of Influence and Pre-suasion

'Fascinating, important, and entirely convincing.' Philip Pullman
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It is human instinct to sort and categorize. We are hardwired to discriminate and frame everything around us in binary black and white. It's how our brains work. Migr
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